Profit with a Purpose: How Diversity & Inclusion Drives Innovation and Growth

Feb 1, 2024

John and Mark X. Cronin are the father-son team that created John’s Crazy Socks, a social enterprise with a mission to spread happiness. They bootstrapped their business into the world’s largest sock store with multi-million dollar revenue and have been named EY’s Entrepreneurs of the Year.

John is not only a business owner, but he has Down syndrome. John and Mark show what people with differing abilities can do – more than half of their colleagues have differing abilities.

They are fierce advocates for inclusion, having testified twice before the U.S. Congress and spoken at the United Nations. They are sought after keynote speakers, have recorded two TEDx Talks and are frequent guests on network television.

Their Giving Back program has raised over $650,000 for their charity partners.

What you will learn

• Why inclusion and community are so important in business
• Unpacking the challenges faced during rapid business growth
• Discover why adaptability and resilience are critical during tough times
• The value of quick action and continuous learning in entrepreneurial endeavors
• covering the five pillars of John’s Crazy Socks
• The impact John’s Crazy Socks has had on their charity partnerships
• Rediscovering the joy of connecting with others and the gratification of making a difference
• Plus loads more!